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Green is Now Pace!

If you’re looking for Green Integrated Marketing Services, or Green Advertising, you’ve come to the right place. We’re proud to announce that Green is now Pace! Today marks the beginning of an exciting new chapter in our story. And you’re going to like what it means for you.


Green logo_Pace websiteFor those who may not know, Green has built a reputation over 30 years as one of Florida’s most innovative, successful advertising and marketing agencies. Green Advertising was started in Boca Raton in 1986 by Phyllis Green, former V.P. Retail Sales for ABC-TV Network. Over the years the agency evolved, to meet the challenges of a changing world. Green Advertising became Green Integrated Marketing Services, to offer a higher level of creative services, digital services, media planning, video production and website services. The agency now houses a full-service video production studio, web and digital media specialty services, as well as copywriters and creative designers. And it serves clients in all industries, including real estate, gaming, education, healthcare, and tourism. Clients include The Bristol Palm Beach, Boca Raton Regional Hospital, Broward College, Florida Atlantic University, and the Boca Raton Airport Authority.

Pace Blog_wpp-logoIn 1999, Green was acquired by our parent company, WPP, the world’s largest communications services group, under the Pace banner. So Green has already been part of the Pace family for almost 20 years. Today, all of our offices are unifying as one agency – including our brand-new Miami office – to provide our clients with even more services and creativity. And, with the expansion, Green will now be known as Pace, Florida Division. The Boca Raton office is headquarters for our Florida Division, which also includes offices in Orlando and Miami.

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Diana Riser – President, Pace FL Division

We’re also excited to announce that we’ve named Diana Riser president of our Florida Division. Phyllis Green chose Diana to lead and grow the division, and to open our new Miami office. Diana has deep roots in South Florida and is known as a superstar in the publishing industry. Her most recent role was publisher of Modern Luxury in Miami, which produces MIAMI Magazine. Phyllis will remain active with the company as chairman emeritus and a consulting leader. We’ll introduce Diana in depth in a future blog post, so watch for that.


So, what does all this mean for you? We’re glad you asked. There’s power in unity and power in numbers. Now, you’ll get MORE MINDS working on your account, providing a higher level of strategic thinking for your business. You’ll get MORE SERVICES at your disposal, providing exciting new opportunities to reach more people with your message. You’ll get MORE IDEAS: a whole new level of creativity to take your marketing to new heights. And, best of all, you’ll get MORE RESULTS, with more effective campaigns that work harder and better than ever to ensure your success.

You’ll also get “The power of LOGIC, spiced with MAGIC.” That’s our recipe for success. LOGIC uses strategic thinking and market research to develop powerful value propositions and messaging. MAGIC adds imagination, to lift your campaign to new creative heights. Whenever a client needs a big idea, we pull our bunnies out of our hat. You’ll be seeing a lot of LOGIC and MAGIC, as they’ll form the basis of our agency promotion going forward.

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So stay tuned! The time was right for us to combine forces and expand. And, it was time to bring all our offices under one umbrella as one big, happy Pace family, with offices in New York and Florida, and satellite offices in New Jersey and Philadelphia. We can’t wait to see where things go from here!