Monthly Archives

June 2018

Naming & Rebranding for CRE

By | Branding & Marketing, CRE Marketing | No Comments

Naming_Pace Blog_brand-nameOne of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:

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A Common Ground Conversation with Janeen Saltman

By | Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Common Ground campaign for Gender Equality. Janeen Saltman is the founder & president of JKS Events, an international full-service event company. Like all of our Common Ground trailblazers, Janeen has paved a successful path for so many other women to follow. We encourage you to take a few moments to watch Janeen’s videos, to hear her inspiring story and encouraging words!

Janeen Saltman Headshot_Pace Common Ground Blog

Janeen Saltman

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