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A Common Ground Conversation with Sarah Berman

Sarah Berman featured as part of Common Ground campaign on Pace Advertising blog

Sarah Berman

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Sarah Berman.

Sarah is Founder and President of The Berman Group, Inc. The Berman Group is a full-service corporate communications firm serving commercial and residential real estate clients, as well as other sectors.

Like all of our Common Ground women, Sarah has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch some of her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.


Sarah Berman: Owner, The Berman Group, Inc.

Logo for Berman Group, foudned by Sarah BermanA certified WBE, The Berman Group is a full-service communications firm providing marketing, public relations and special events services to a wide range of business clients and development teams. Among many achievements, The Berman Group was tapped by the Mayor’s Office of New York City and New York City Economic Development Corporation to launch a public events series in Lower Manhattan to spur economic development along the Water Street corridor after Hurricane Sandy. Under Sarah’s leadership, the company has expanded its range of services to include a successful association management practice. This includes administration for the Urban Land Institute New York; CoreNet Global, New York City Chapter; International Facility Managers Association; the Greater New York Construction User Council; and the national Real Estate Lenders Association organization. Sarah serves as Executive Director of the Avenue of the Americas Association, a civic organization comprised of owners and tenants on Sixth Avenue. She also serves on the Non-Traditional Employment for Women Ambassador’s Council. Sarah was recently selected as an honoree for City & State’s 2017 CSR Responsible 100 awards, which recognizes “outstanding New Yorkers for their corporate social responsibility achievements.”

Click on any or all of the videos below to view Sarah’s comments and responses.

How did you get your start in the real estate industry?

Do you have any role models in the industry, or someone who influenced you in a significant way in the field?

What are some obstacles or challenges you faced along the way on your career path?

In what ways do you think gender inequality impacts women in your field?

Have you seen changes in gender equality since you started in the field?

What’s one major milestone or achievement you can share from your career?

Is there something you would still like to accomplish in your career?

What advice would you give to women who may be starting out, trying to break in, or trying to advance in the field?

Q: Do you have any words of encouragement or advice for women who are attempting to find work and establish a career – in any field – in spite of severe hardship… maybe they’re transitioning from unemployment and public assistance into the workplace.

Last question, on a more lighthearted note: what’s the last great book you read or show you binged?

Thanks to Sarah for sharing her experience, her unique perspective and insights, and her encouraging words and advice. And congratulations to her for such a successful career! We salute Sarah and are delighted to feature her as part of our Pace Common Ground Trailblazers series. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!