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Randy Kershner Archives - Pace website

Using Press Releases for Your Community: Start Spreading the News

By Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Pace Blog_Screenshot of NJBA Dimensions Newsletter Article_Fall 2017Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Metro Builders’ 2017 Awards of Excellence

By Awards & Honors, Pace Creative Spotlight: Our Work, Pace Updates

Pace blog_Metro Builders Awards of Excellence logoWe’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More

Pace Honored for Best Real Estate PR Campaign

By Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More