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A Common Ground Conversation with Linda Alexander

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Linda Alexander.

Linda Alexander Headshot_Pace Common Ground Blog

Linda Alexander

Linda Alexander is Founder and President of Alexander Marketing. Alexander Marketing is a full-service public relations firm specializing in real estate and related markets. This includes residential, commercial, retail, hospitality, construction, new development, architecture, and interior design.

Like all of our Common Ground women, Linda has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.

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May 16, 2018
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Honoring Leading Ladies with the Mann Charitable Foundation

By Awards & Honors, Common Ground: Gender Equality, Pace Updates, Trailblazers: Pioneering Women in Real Estate

We were pleased to attend and be part of The Mann Charitable Foundation‘s 2nd Annual Leading Ladies event on May 7th in Manhattan, held to honor some impressive women in the apparel, real estate, hedge fund, and banking industries. Our own Pace CEO, Cara Faske served as co-chair for this special evening, which was hosted by our good friend Jeff Mann, Director of the Mann Foundation. Read More

May 8, 2018
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Douglas Elliman’s Jacky Teplitzky: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

Our Common Ground campaign for Gender Equality continues, as we proudly salute another pioneering woman in real estate: Jacky Teplitzky. Jacky is head of the Jacky Teplitzky team at Douglas Elliman Real Estate. As a real estate broker, Jacky has sold more than a billion dollars in Manhattan & Miami real estate. Like all of our Common Ground women, Jacky has paved a successful path for so many others to follow.

Jacky Teplitzky_Pace Common Ground Campaign 2018

Jacky Teplitzky

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April 30, 2018
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Pace Shines in Awards Season

By Awards & Honors, Media Spotlight: Pace in the News, Pace Creative Spotlight: Our Work, Pace Updates

This spring, we have a lot to celebrate! We’re proud to announce that last week in Atlantic City, Pace was recognized with four awards at this year’s SAM (Sales & Marketing) Awards celebration! The honors, given by the New Jersey Builders Association, were presented at a ceremony on April 12th at The Golden Nugget Hotel. The SAM Awards are the highest honors within the state of NJ to recognize creative achievement in new home sales and marketing. And this recognition comes on the heels of some other distinguished honors earlier in the year. We were pleased to be honored this year at the SAM Awards in a variety of categories for work we created and produced for Extell Development (www.extell.com) and their project, The Lofts Pier Village, as well as some of our own agency work. Read on!

Pace-Lofts Pier Village SAM Awards_April 2018
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April 18, 2018
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South Beach at Long Branch: A Miami Vision for the Jersey Shore

By New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Residential Real Estate Marketing

South Beach at Long Branch LogoFEM Real Estate has been a leader in developing, owning, and managing commercial real estate across the United States for over forty years. For their first residential project, they are developing South Beach at Long Branch, a very high-end, luxury condo building on the Jersey Shore. South Beach is the highest-priced ultra-luxury, oceanfront residential project in the region – and it’s truly the best of the best.

But FEM had a problem: sales were flat. They recognized that something wasn’t connecting with their brand and their target audience. So they engaged Pace, for help branding and marketing the project. Together, we created a whole new look and brand for South Beach at Long Branch. Here’s what we did.

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April 9, 2018
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A Common Ground Conversation with Sarah Berman

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Sarah Berman featured as part of Common Ground campaign on Pace Advertising blog

Sarah Berman

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Sarah Berman.

Sarah is Founder and President of The Berman Group, Inc. The Berman Group is a full-service corporate communications firm serving commercial and residential real estate clients, as well as other sectors.

Like all of our Common Ground women, Sarah has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch some of her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.

 

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April 2, 2018
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SEO

Top 10 Essential SEO Rules: The Basics of Search Engine Optimization

By A Fresh Look at Advertising, Branding & Marketing, Food for Thought, Pace Expertise

Though encyclopedia-sized books have been filled with SEO best practices, case studies, opinions and misconceptions, it often gets overwhelming to sift through the mountains of information to find simple SEO rules that actually work.

Making matters worse, search engine algorithm evolutions have turned once-successful SEO schemes into punishable offenses, yet many of these tactics continue to be touted as smart optimization.

To combat this misinformation in the seemingly ever-changing world of SEO, we’ve compiled a list of the top 10 SEO rules that have been, and probably will continue to be, the bedrock of any solid SEO strategy. Read More

March 26, 2018
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