Skip to main content
search
Category

Pace Creative Spotlight: Our Work

Nov 26
Love0

36 East 57th Street: A House of Business Like No Other

By Branding & Marketing, CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57th Street and 40 East 57th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.

Read More

Oct 17
Love0

Pace Goes for the Gold for CREW New York Milestone Gala

By Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates

A Milestone Event. A Major Campaign.

CREW NY logo for Pace blogOn October 4th, CREW New York, the leading organization for professional women in commercial real estate in New York City, celebrated its milestone 40th anniversary with a spectacular gala at the Edison Ballroom in Midtown Manhattan. To brand, market and promote the event across all channels, the organization chose us as its partner.

Read More

May 24
Love0

321 at Water’s Edge: Dripping Our Way to Success in Fort Lauderdale

By Branding & Marketing, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Residential Real Estate Marketing

Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach

321 at Waters Edge logo_Pace blogHow do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it… Read More

Apr 18
Love1

Pace Shines in Awards Season

By Awards & Honors, Media Spotlight: Pace in the News, Pace Creative Spotlight: Our Work, Pace Updates

This spring, we have a lot to celebrate! We’re proud to announce that last week in Atlantic City, Pace was recognized with four awards at this year’s SAM (Sales & Marketing) Awards celebration! The honors, given by the New Jersey Builders Association, were presented at a ceremony on April 12th at The Golden Nugget Hotel. The SAM Awards are the highest honors within the state of NJ to recognize creative achievement in new home sales and marketing. And this recognition comes on the heels of some other distinguished honors earlier in the year. We were pleased to be honored this year at the SAM Awards in a variety of categories for work we created and produced for Extell Development (www.extell.com) and their project, The Lofts Pier Village, as well as some of our own agency work. Read on!

Pace-Lofts Pier Village SAM Awards_April 2018
Read More
Apr 09
Love0

South Beach at Long Branch: A Miami Vision for the Jersey Shore

By New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Residential Real Estate Marketing

South Beach at Long Branch LogoFEM Real Estate has been a leader in developing, owning, and managing commercial real estate across the United States for over forty years. For their first residential project, they are developing South Beach at Long Branch, a very high-end, luxury condo building on the Jersey Shore. South Beach is the highest-priced ultra-luxury, oceanfront residential project in the region – and it’s truly the best of the best.

But FEM had a problem: sales were flat. They recognized that something wasn’t connecting with their brand and their target audience. So they engaged Pace, for help branding and marketing the project. Together, we created a whole new look and brand for South Beach at Long Branch. Here’s what we did.

Read More

Mar 07
Love0

How We Helped The Bristol Score Big with Super Bowl Spots

By New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates, Residential Real Estate Marketing

Historic Condo Teams Up & Wins Big with Pace

Logo for The Bristol Palm Beach condominium for Pace blogThe Bristol Palm Beach was designed to be the most luxurious waterfront condominium tower to ever overlook exclusive Palm Beach Island. Kudos to developer Flagler Investors LLC. Through their expertise and extraordinary vision, they assembled the perfect team of architects and designers to bring Palm Beach something it has never seen before. When Flagler engaged Pace to help brand and market this visionary project, only a few sales were completed. Our objective was to launch the project going into the Palm Beach season. Then, to carry that momentum through a range of advertising and marketing initiatives that would help lead The Bristol from groundbreaking to sellout. Three seasons – and three Super Bowl spots – later, this historic property has been topped off and is 90% sold out. It has also set its share of records along the way.

Here’s what we did to help Flagler crank up the sales…

Read More

Jan 10
Love0

Creative Spotlight: The Lofts Pier Village

By Awards & Honors, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates, Residential Real Estate Marketing

The Lofts Pier Village: Not Your Father’s Jersey Shore!

The Lofts Pier Village Logo created by Pace

Logo by Pace

When nationally acclaimed real estate developer Extell Development Company decided to develop its first New Jersey project, they teamed up with renowned Kushner Companies to create The Lofts Pier Village. This new community of high-end condominium residences is located right on the beach in Long Branch, NJ. Their goal was lofty: to change the architectural vocabulary of the Jersey Shore. How? By bringing a chic, modern, urban Manhattan aesthetic to a popular Jersey Shore destination.

To help accomplish this, they called on Pace. We were engaged to create a highly stylized, fully integrated branding campaign for the project. We began by developing a sleek, contemporary logo and elegant artist renderings. From there, we created a website and a high-end brochure. We also developed emails, ads, and everything in between, including a stunning sales center. This modern, chic, appealing campaign has set the tone for the project – and raised the bar for Jersey Shore projects to follow. Read More

Aug 21
Love0

28 East 28th Street: Big Space Requires Big Ideas

By CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

Pace Blog_28 East 28th logo28 East 28th Street: Big Space Requires Big Ideas

Our client, George Comfort & Son, has a BIG challenge – and a very unique opportunity: how to market a HUGE block of space at 28 East 28th Street in NoMad.

This is the first time in 20 years that such a monumental block of space came available in the building. With a contiguous block of 377,583 rsf on 8 floors of 55,000 and 33,000 rsf, this is ideal headquarters space. Comfort entrusted Pace to deliver some logical, magical solutions to get the attention of brokers and make them realize the tremendous potential of this space. We love a good challenge – and here’s what we came up with…

Read More

Jun 14
Love0

Metro Builders’ 2017 Awards of Excellence

By Awards & Honors, Pace Creative Spotlight: Our Work, Pace Updates

Pace blog_Metro Builders Awards of Excellence logoWe’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More

May 26
Love0

Pace Honored for Best Real Estate PR Campaign

By Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More

Close Menu