Nov 26

36 East 57th Street: A House of Business Like No Other

By Pace Branding & Marketing, CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57^th Street and 40 East 57^th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.

Oct 29

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Pace Common Ground: A Conversation with Daria Salusbury

By Pace Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Daria Salusbury is the founder, President & CEO of Salusbury & Co., a premiere real estate development, branding, and marketing firm. Like all of our Pace Common Ground trailblazers, Daria has paved a successful path for so many other women to follow. We encourage you to take a few moments to view Daria’s videos, to hear her inspiring story and encouraging words!

Daria Salusbury

Oct 17

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Pace Goes for the Gold for CREW New York Milestone Gala

By Pace Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates

A Milestone Event. A Major Campaign.

On October 4th, CREW New York, the leading organization for professional women in commercial real estate in New York City, celebrated its milestone 40^th anniversary with a spectacular gala at the Edison Ballroom in Midtown Manhattan. To brand, market and promote the event across all channels, the organization chose us as its partner.

Jul 23

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Office Amenities in 2018: What’s New & Hot

By Pace CRE Marketing

“The space is great, but is there a coffee bar and wine lounge?”

Look through a commercial real estate (CRE) industry publication or website these days, like Bisnow, The Commercial Observer, South Florida Business Journal, Real Estate Weekly, or The Real Deal, and you’ll see ad after ad touting available office space. We know, because we create a lot of those ads! That’s nothing new. But lately, one of the things you’ll notice about these ads is how many of them are promoting the variety and uniqueness of a building’s office amenities.

We work with many developers, commercial and residential. So we understand the importance of marketing amenities. But the practice of developing and marketing unique office amenities to potential commercial tenants has really been a recent trend – and it’s taking off like a rocket.

Jun 18

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Naming & Rebranding for CRE

By Pace Branding & Marketing, CRE Marketing

One of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:

Aug 21

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