Tag

CRE Archives - Pace website

Pace Common Ground: A Conversation with Daria Salusbury

By Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Daria Salusbury is the founder, President & CEO of Salusbury & Co., a premiere real estate development, branding, and marketing firm. Like all of our Pace Common Ground trailblazers, Daria has paved a successful path for so many other women to follow. We encourage you to take a few moments to view Daria’s videos, to hear her inspiring story and encouraging words!

 

Daria Salusbury photo for Pace Common Ground campaign

Daria Salusbury

Read More

Office Amenities in 2018: What’s New & Hot

By CRE Marketing
“The space is great, but is there a coffee bar and wine lounge?”

office amenities - sign touting office space for leaseLook through a commercial real estate (CRE) industry publication or website these days, like Bisnow, The Commercial Observer, South Florida Business Journal, Real Estate Weekly, or The Real Deal, and you’ll see ad after ad touting available office space. We know, because we create a lot of those ads! That’s nothing new. But lately, one of the things you’ll notice about these ads is how many of them are promoting the variety and uniqueness of a building’s office amenities.

We work with many developers, commercial and residential. So we understand the importance of marketing amenities. But the practice of developing and marketing unique office amenities to potential commercial tenants has really been a recent trend – and it’s taking off like a rocket.

Read More

Naming & Rebranding for CRE

By Branding & Marketing, CRE Marketing

Naming_Pace Blog_brand-nameOne of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:

Read More