Today, almost two thirds of the American adult public get news from social media (Forbes). Facebook alone has more than 50 million active business pages on its platform. Social media is everywhere we look, which is exactly why we love managing social campaigns for our clients. Our team is constantly creating, posting, and sharing engaging content that will set our clients apart.
5 Bryant Park is a premier office tower in Midtown Manhattan, featuring impressive views of Bryant Park. The leasing team at Equity Office hired Pace when several floors became available in this trophy building, to help market the space to brokers and potential tenants. The client presented us with three very distinct challenges – and three tremendous opportunities to create some fun and impactful work!
Exterior, 5 Bryant Park, Manhattan. Courtesy: NY Post Brian Zak
We’re proud to share some of our recent work for one of our long-time clients, The Residences at Dockside, a waterfront condominium building in Philadelphia. Dockside recently launched their new website, which has been creatively redesigned by Pace and can be viewed here.
Pace has been around since 1949 – and from our earliest days, we’ve specialized in real estate marketing. Sir Martin Sorrell, CEO of our parent company WPP, said this about Pace a couple of years ago:
“Pace recognized the real estate sector as one with enormous potential, and they seized it at just the right time, carving Pace into one of the foremost real estate agencies… a tremendously successful specialist agency.”
– Martin Sorrell, 2014
Over the years, we’ve worked with some of the finest builders and developers in the nation and we’ve learned how to successfully market residential and commercial space. We’re pleased to share some of that knowledge and experience on our blog. Here, Pace Senior Vice President Holly Kingsley shares some thoughts about Pre-Sell Marketing for a new-home community… Read More
“It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.”
– Morris Hite, Former Chairman, President & CEO, Tracy-Locke
Morris L. Hite, Former Chairman, President & CEO, Tracy-Locke
What a great quote from one of the ad industry’s giants. Read More
Legendary ad man John Caples
“There is no better test of an advertisement than whether or not it actually sells the product! In fact, it is the only true way of determining if your advertisement works.”
— John Caples, Advertising Hall of Fame
Truer words have rarely been spoken in marketing circles. Read More
Super chic, super trendy – that’s The Giovanni, a new luxury rental project in super-hot Fort Greene, Brooklyn. Naturally, developer Red Apple Real Estate wanted a super-creative branding and marketing program for the project. So they hired us.
The Giovanni, 81 Fleet Place, between Myrtle Avenue & Flatbush Avenue Extension
