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New Jersey Builders Association

Apr 18
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Pace Shines in Awards Season

By Awards & Honors, Media Spotlight: Pace in the News, Pace Creative Spotlight: Our Work, Pace Updates

This spring, we have a lot to celebrate! We’re proud to announce that last week in Atlantic City, Pace was recognized with four awards at this year’s SAM (Sales & Marketing) Awards celebration! The honors, given by the New Jersey Builders Association, were presented at a ceremony on April 12th at The Golden Nugget Hotel. The SAM Awards are the highest honors within the state of NJ to recognize creative achievement in new home sales and marketing. And this recognition comes on the heels of some other distinguished honors earlier in the year. We were pleased to be honored this year at the SAM Awards in a variety of categories for work we created and produced for Extell Development (www.extell.com) and their project, The Lofts Pier Village, as well as some of our own agency work. Read on!

Pace-Lofts Pier Village SAM Awards_April 2018
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Apr 09
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South Beach at Long Branch: A Miami Vision for the Jersey Shore

By New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Residential Real Estate Marketing

South Beach at Long Branch LogoFEM Real Estate has been a leader in developing, owning, and managing commercial real estate across the United States for over forty years. For their first residential project, they are developing South Beach at Long Branch, a very high-end, luxury condo building on the Jersey Shore. South Beach is the highest-priced ultra-luxury, oceanfront residential project in the region – and it’s truly the best of the best.

But FEM had a problem: sales were flat. They recognized that something wasn’t connecting with their brand and their target audience. So they engaged Pace, for help branding and marketing the project. Together, we created a whole new look and brand for South Beach at Long Branch. Here’s what we did.

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Jan 02
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A Conversation with NJBA’s Carol Ann Short

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re pleased to present the latest interview in our Common Ground campaign for Gender Equality, featuring Carol Ann Short. Carol is Chief Executive Officer at New Jersey Builders Association (NJBA) – and a true pioneer in so many ways. It’s been our honor to shine the spotlight this year on so many trailblazers like Carol, through our Common Ground campaign. These women are anything but common! They have paved the way for many other women to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Carol Ann Short_NJBA_Pace Blog Common Ground

Carol Ann Short

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Nov 27
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Debra Tantleff: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Debra Tantleff

Pace Blog_Common Ground_Debra Tantleff

Debra Tantleff

Our Common Ground campaign for Gender Equality continues! Today, we salute another pioneering woman in real estate: Debra Tantleff! Debra is Founding Principal of TANTUM Real Estate. We’re proud to shine a spotlight on Debra and so many other trailblazers in the field. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

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Sep 22
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Using Press Releases for Your Community: Start Spreading the News

By Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Pace Blog_Screenshot of NJBA Dimensions Newsletter Article_Fall 2017Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Jun 14
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Metro Builders’ 2017 Awards of Excellence

By Awards & Honors, Pace Creative Spotlight: Our Work, Pace Updates

Pace blog_Metro Builders Awards of Excellence logoWe’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More

May 02
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Giovanna Pergola: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Giovanna Pergola

Our Common Ground campaign for Gender Equality continues! Here, we salute another pioneering woman in real estate: Giovanna Pergola! We’re proud to shine a spotlight on so many trailblazers in the field. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

GIOVANNA PERGOLA, Strategic Account Director – Metrostudy, a Hanley Wood Company

Giovanna has over 15 years of experience in real estate, with a specialization in new construction. As Strategic Account Director for Metrostudy, a Hanley Wood Company, she works closely with major national accounts, developing and maintaining client relationships with C‐Level executives, and working with them to provide solutions that meet their needs and improve their business processes. Over the years, she has honed her skills and expertise in the real estate sector across a wide range of critical areas including: business development, strategic planning, operations management, team building, marketing strategies, budgets, sales, product and pricing analysis, project management, contract negotiation, training and more. Read More

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