Following our work on the successful, speedy lease up of The Giovanni, Red Apple Group engaged Pace to handle the branding and marketing of its newest luxury rental building, The Margo. This chic new luxury rental building happens to be right next door to The Giovanni in Fort Greene, Brooklyn. We’re excited to share that in only one month, over 40 units were leased at The Margo. Here’s how we put our marketing and branding expertise to work successfully on this exciting project!
As part of our branding services, we develop a lot of taglines for clients. Taglines are tricky. Chances are, most agencies, writers, marketers, and clients have rejected a great tagline for the wrong reason. Read More
We’re pleased to be working with BNE Real Estate Group on their new project, The Club at Pearl River – and proud to share some of our work for this exciting new project. Read More
Holly Kingsley, newly appointed Pace COO
We love when good things happen to good people – and all the better when it’s one of our own! We’re very proud to announce that Holly Kingsley has been named Chief Operations Officer (COO) at Pace! Read More
5 Bryant Park is a premier office tower in Midtown Manhattan, featuring impressive views of Bryant Park. The leasing team at Equity Office hired Pace when several floors became available in this trophy building, to help market the space to brokers and potential tenants. The client presented us with three very distinct challenges – and three tremendous opportunities to create some fun and impactful work!
Exterior, 5 Bryant Park, Manhattan. Courtesy: NY Post Brian Zak
We’re proud to share some of our recent work for one of our long-time clients, The Residences at Dockside, a waterfront condominium building in Philadelphia. Dockside recently launched their new website, which has been creatively redesigned by Pace and can be viewed here.
Pace has been around since 1949 – and from our earliest days, we’ve specialized in real estate marketing. Sir Martin Sorrell, CEO of our parent company WPP, said this about Pace a couple of years ago:
“Pace recognized the real estate sector as one with enormous potential, and they seized it at just the right time, carving Pace into one of the foremost real estate agencies… a tremendously successful specialist agency.”
– Martin Sorrell, 2014
Over the years, we’ve worked with some of the finest builders and developers in the nation and we’ve learned how to successfully market residential and commercial space. We’re pleased to share some of that knowledge and experience on our blog. Here, Pace Senior Vice President Holly Kingsley shares some thoughts about Pre-Sell Marketing for a new-home community… Read More
“It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.”
– Morris Hite, Former Chairman, President & CEO, Tracy-Locke
Morris L. Hite, Former Chairman, President & CEO, Tracy-Locke
What a great quote from one of the ad industry’s giants. Read More
Legendary ad man John Caples
“There is no better test of an advertisement than whether or not it actually sells the product! In fact, it is the only true way of determining if your advertisement works.”
— John Caples, Advertising Hall of Fame
Truer words have rarely been spoken in marketing circles. Read More
