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Pace

Jan 24
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What Matters Most in Advertising: ROI

By A Fresh Look at Advertising, Branding & Marketing, Food for Thought, Pace Expertise

Image of ROI with bullseye in center for Pace Advertising BlogWe recently came across this great quote about effective advertising and ROI (Return On Investment) from Advertising Hall of Famer Keith Reinhard:

“The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.”

Headshot of Keith Reinhard for Pace Advertising Blog on ROI

Keith Reinhard

Reinhard is ranked as one of the top 100 influential people in advertising history. He served as Chief Executive Officer and Chairman of DDB Worldwide Communications Group, and has been Chairman Emeritus of DDB Worldwide since April 2006. Fair to say, he knows a lot about what’s important in advertising – and what matters to clients. We couldn’t agree more with his assessment; especially when it comes to ROI. Let’s take a look at each ingredient in his equation. Read More

Jan 16
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A Common Ground Conversation with Carole Bloom

By Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate
Headshot of Carole Bloom for Pace Common Ground Blog

Carole Bloom

We’re proud to honor Carole Bloom as part of our Common Ground campaign for Gender Equality. Carole is founder and president of The Bloomstone Group, a New York-based boutique real estate advisory, sales and marketing firm. Like all of the women featured in our Common Ground campaign, Carole is an inspiration. Through her work and her career, she has paved the way for other women to follow.

Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More

Jan 10
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Creative Spotlight: The Lofts Pier Village

By Awards & Honors, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates, Residential Real Estate Marketing

The Lofts Pier Village: Not Your Father’s Jersey Shore!

The Lofts Pier Village Logo created by Pace

Logo by Pace

When nationally acclaimed real estate developer Extell Development Company decided to develop its first New Jersey project, they teamed up with renowned Kushner Companies to create The Lofts Pier Village. This new community of high-end condominium residences is located right on the beach in Long Branch, NJ. Their goal was lofty: to change the architectural vocabulary of the Jersey Shore. How? By bringing a chic, modern, urban Manhattan aesthetic to a popular Jersey Shore destination.

To help accomplish this, they called on Pace. We were engaged to create a highly stylized, fully integrated branding campaign for the project. We began by developing a sleek, contemporary logo and elegant artist renderings. From there, we created a website and a high-end brochure. We also developed emails, ads, and everything in between, including a stunning sales center. This modern, chic, appealing campaign has set the tone for the project – and raised the bar for Jersey Shore projects to follow. Read More

Jan 02
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A Conversation with NJBA’s Carol Ann Short

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re pleased to present the latest interview in our Common Ground campaign for Gender Equality, featuring Carol Ann Short. Carol is Chief Executive Officer at New Jersey Builders Association (NJBA) – and a true pioneer in so many ways. It’s been our honor to shine the spotlight this year on so many trailblazers like Carol, through our Common Ground campaign. These women are anything but common! They have paved the way for many other women to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Carol Ann Short_NJBA_Pace Blog Common Ground

Carol Ann Short

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Nov 27
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Debra Tantleff: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Debra Tantleff

Pace Blog_Common Ground_Debra Tantleff

Debra Tantleff

Our Common Ground campaign for Gender Equality continues! Today, we salute another pioneering woman in real estate: Debra Tantleff! Debra is Founding Principal of TANTUM Real Estate. We’re proud to shine a spotlight on Debra and so many other trailblazers in the field. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Read More

Nov 22
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Gratitude

By Pace Holidays

Pace Blog_HappyThanksgivingDuring this Thanksgiving season, we would like to take a moment to express our gratitude to all our clients, partners, staff, vendors, colleagues, neighbors, and others who contribute to making Pace such a vibrant, fun and rewarding place to work. Thanks to each and every one of you.

In honor of the holiday, our Pace offices will be closed on Thursday and Friday, November 23rd and 24th. We will re-open bright and early on Monday, November 27 – ready for the coming holidays and winter season!

On behalf of our entire Pace team, from New York to Florida, we wish you a very Happy Thanksgiving. Safe travels if you’re on the road – and a memorable holiday to all!

 

Nov 14
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Meet Diana Riser, Pace President

By Pace Expertise, Pace Updates, The Faces of Pace: Our People

Welcome Diana Riser

There have been a lot of exciting changes happening at Pace lately, including the integration of our New York and Florida offices; the transition of Green Integrated Marketing Services into Pace, FL Division; the launching of our new Miami office; and the appointment of Diana Riser as President, heading up our FL Division! We’re excited to have Diana on board – and we’d like to take a moment to properly welcome her and introduce her to our Pace family, friends and followers.

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Nov 07
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A Conversation with Jennifer McLean of Kushner Companies

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Jennifer McLean

Jennifer McLean headshot_Pace Common Ground

Jennifer McLean

We’re pleased to present the latest feature in our Common Ground campaign for Gender Equality, as we turn the spotlight on Jennifer McLean. Jennifer is Chief Financial Officer for Kushner Companies – and a true pioneer in the real estate world. We’re proud to highlight many trailblazers like Jennifer this year; women who are anything but common – having paved the way for so many others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Read More

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