A Common Ground Conversation with Stacey Cohen
Stacey Cohen, CEO & President, Co-Communications
Stacey Cohen is CEO and President of Co-Communications, an award-winning, full-service marketing and public relations firm. She founded her firm in 1997 and serves clients across diverse industries, with a special interest in real estate. Stacey has been featured in a variety of national and local publications, including Entrepreneur Magazine, Crain’s, Sales & Marketing and more. She chairs the Marketing Communications Council of the Business Council of Westchester. And she’s a Huffington Post blogger on Personal Branding. On top of all that, Stacey is also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos! This campaign spotlights women who have made significant strides in commercial and residential real estate and related fields. Read More
Start Spreading the News: Let Press Releases Tell the Story of Your Community
Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More
A Common Ground Conversation with Lois Weiss
Lois Weiss is a respected, highly lauded commercial real estate reporter for the New York Post and columnist for Bisnow Media. She has covered New York City real estate for more than two decades and is a past president of the National Association of Real Estate Editors. She’s also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos, spotlighting women who have made significant strides in commercial and residential real estate and related fields. We spent some time with Lois discussing her career and her perspective as a woman writing about the real estate field.
Lois Weiss
28 East 28th Street: Big Space Requires Big Ideas
Our client, George Comfort & Son, has a BIG challenge – and a very unique opportunity: how to market a HUGE block of space at 28 East 28th Street in NoMad.
This is the first time in 20 years that such a monumental block of space came available in the building. With a contiguous block of 377,583 rsf on 8 floors of 55,000 and 33,000 rsf, this is ideal headquarters space. Comfort entrusted Pace to deliver some logical, magical solutions to get the attention of brokers and make them realize the tremendous potential of this space. We love a good challenge – and here’s what we came up with…
A Common Ground Conversation with Lesley Lisser
Lesley Lisser is Director, Asset Management at Invesco Real Estate. She was kind enough to spend some time with us discussing her career and her perspectives on women in real estate, as part of our Common Ground campaign for Gender Equality. We’re pleased to be able to shine a spotlight this year on so many trailblazers like Lesley. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!
Lesley Lisser
We’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More