Tag

Pace Advertising Archives - Pace website

Pace Common Ground: A Conversation with Kenne Shepherd

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Pace Common Ground Kenne Shepherd

Kenne Shepherd

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Kenne Shepherd is a leading architect and interior designer known for creating elegant, sophisticated environments for international and US-based commercial and private clients. Founder and Director of Kenne Shepherd Interior Design Architecture PLLC, Kenne has established a full-service firm that responds to the unique character and needs of her clients, designing spaces that express their essence through a seamless integration of architecture and interior design.

Like all of our Pace Common Ground trailblazers, Kenne has paved a successful path for so many other women to follow. We encourage you to take a few moments to view her videos and to hear her inspiring comments and encouraging words!

Read More

Lori Sokol: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Pace Common Ground Lori Sokol

Lori Sokol

We’re proud to share the latest in our Pace Common Ground campaign for Gender Equality. This time out, we salute entrepreneur, scholar, and psychologist Lori Sokol, Ph.D. Lori is Executive Director of Women’s eNews, an award-winning, non-profit digital news service that provides coverage about the most crucial issues impacting women and girls throughout the world. She is also a writer, journalist, and publisher, involved for many years with the real estate industry. And like all of our Common Ground women, Lori has paved a successful path for so many others to follow.

Read More

Pace Common Ground: A Conversation with Daria Salusbury

By Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Daria Salusbury is the founder, President & CEO of Salusbury & Co., a premiere real estate development, branding, and marketing firm. Like all of our Pace Common Ground trailblazers, Daria has paved a successful path for so many other women to follow. We encourage you to take a few moments to view Daria’s videos, to hear her inspiring story and encouraging words!

 

Daria Salusbury photo for Pace Common Ground campaign

Daria Salusbury

Read More

Pace Goes for the Gold for CREW New York Milestone Gala

By Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates

A Milestone Event. A Major Campaign.

CREW NY logo for Pace blogOn October 4th, CREW New York, the leading organization for professional women in commercial real estate in New York City, celebrated its milestone 40th anniversary with a spectacular gala at the Edison Ballroom in Midtown Manhattan. To brand, market and promote the event across all channels, the organization chose us as its partner.

Read More

By George: Pace Copywriter Moonlights as Best-Selling Author

By Pace Updates, The Faces of Pace: Our People
Pace Blog George N. Aslanian author Big Money Cash

George N. Aslanian

We’ve always been impressed with the great work produced by our Pace copywriter, George N. Aslanian. As an award-winning copywriter and Google Certified digital marketer, George has a knack for crafting conceptually driven campaigns that tell intriguing brand stories across multiple platforms. That’s a fancy way of saying “he writes good ads” (and emails, brochures, videos, websites, and all other forms of marketing material).

Now, we’re delighted to share another title of George’s: best-selling author! We are proud to report that George is the author of the Amazon best-selling short crime story collection, Sunshine & Misery. When the first installment of this series, titled “Big Money Ca$h,” was published this past August, it was the #1 new release in Amazon’s Kindle Store. Read More

The State of Digital

By Ad Industry News, WPP Spotlight

Global online media consumption set to overtake TV in 2018 for the first time

State of Digital_Pace Blog_Cover image_WPP-GroupMGroupM logo_Pace blog_state of digitalOur WPP sister agency GroupM, the world’s largest media investment management group, generates a series of publications forecasting global media marketplace futures. Recently, GroupM released their State of Digital report, focusing on the impact of technology and digital capabilities on consumers and advertisers. We thought some of their findings were worth sharing here. Read More

Office Amenities in 2018: What’s New & Hot

By CRE Marketing
“The space is great, but is there a coffee bar and wine lounge?”

office amenities - sign touting office space for leaseLook through a commercial real estate (CRE) industry publication or website these days, like Bisnow, The Commercial Observer, South Florida Business Journal, Real Estate Weekly, or The Real Deal, and you’ll see ad after ad touting available office space. We know, because we create a lot of those ads! That’s nothing new. But lately, one of the things you’ll notice about these ads is how many of them are promoting the variety and uniqueness of a building’s office amenities.

We work with many developers, commercial and residential. So we understand the importance of marketing amenities. But the practice of developing and marketing unique office amenities to potential commercial tenants has really been a recent trend – and it’s taking off like a rocket.

Read More

Cara Faske: One of Real Estate Weekly’s 2018 “Leading Ladies”

By Awards & Honors, Media Spotlight: Pace in the News, Pace Updates, The Faces of Pace: Our People, Trailblazers: Pioneering Women in Real Estate
Cara Faske_Real Estate Weekly Leading Lady 2018

Cara Faske, CEO – Pace

We’re proud to share that our own Cara Faske, CEO of Pace, was selected as one of Real Estate Weekly’s “Leading Ladies 2018.” Cara was featured in print and online with several other women who have made their mark in the real estate industry.

Read More

Colleen Wenke: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re proud to continue our Pace Common Ground campaign for Gender Equality! This time, we salute another pioneering woman in real estate: Colleen Wenke. Colleen is Senior Vice President, Head of Development and Construction at Taconic Investment Partners. Since beginning her career at Taconic in 2001, she has been responsible for or directly involved in developing or repositioning over 2 million square feet of commercial space. And like all of our Common Ground women, Colleen has paved a successful path for so many others to follow.

Colleen Wenke_Pace Common Ground Headshot

Colleen Wenke

Read More

Naming & Rebranding for CRE

By Branding & Marketing, CRE Marketing

Naming_Pace Blog_brand-nameOne of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:

Read More