Jan 24

What Matters Most in Advertising: ROI

By Pace A Fresh Look at Advertising, Branding & Marketing, Food for Thought, Pace Expertise

We recently came across this great quote about effective advertising and ROI (Return On Investment) from Advertising Hall of Famer Keith Reinhard:

“The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.”

Keith Reinhard

Reinhard is ranked as one of the top 100 influential people in advertising history. He served as Chief Executive Officer and Chairman of DDB Worldwide Communications Group, and has been Chairman Emeritus of DDB Worldwide since April 2006. Fair to say, he knows a lot about what’s important in advertising – and what matters to clients. We couldn’t agree more with his assessment; especially when it comes to ROI. Let’s take a look at each ingredient in his equation. Read More

Jan 10

Love0

Creative Spotlight: The Lofts Pier Village

By Pace Awards & Honors, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates, Residential Real Estate Marketing

The Lofts Pier Village: Not Your Father’s Jersey Shore!

Logo by Pace

When nationally acclaimed real estate developer Extell Development Company decided to develop its first New Jersey project, they teamed up with renowned Kushner Companies to create The Lofts Pier Village. This new community of high-end condominium residences is located right on the beach in Long Branch, NJ. Their goal was lofty: to change the architectural vocabulary of the Jersey Shore. How? By bringing a chic, modern, urban Manhattan aesthetic to a popular Jersey Shore destination.

To help accomplish this, they called on Pace. We were engaged to create a highly stylized, fully integrated branding campaign for the project. We began by developing a sleek, contemporary logo and elegant artist renderings. From there, we created a website and a high-end brochure. We also developed emails, ads, and everything in between, including a stunning sales center. This modern, chic, appealing campaign has set the tone for the project – and raised the bar for Jersey Shore projects to follow. Read More

Jan 02

Love0

A Conversation with NJBA’s Carol Ann Short

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re pleased to present the latest interview in our Common Ground campaign for Gender Equality, featuring Carol Ann Short. Carol is Chief Executive Officer at New Jersey Builders Association (NJBA) – and a true pioneer in so many ways. It’s been our honor to shine the spotlight this year on so many trailblazers like Carol, through our Common Ground campaign. These women are anything but common! They have paved the way for many other women to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Carol Ann Short

Dec 22

Love0

Happy Holidays to You & Yours from Us & Ours

By Pace Pace Holidays

Wishing you a simply magical holiday season – and all the best in 2018! Our Pace offices will be closed for the holidays on December 25th and 26th and on January 1st. Enjoy your holiday season!

Nov 27

Love2

Debra Tantleff: Blazing a Trail for Women in Real Estate

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Debra Tantleff

Debra Tantleff

Our Common Ground campaign for Gender Equality continues! Today, we salute another pioneering woman in real estate: Debra Tantleff! Debra is Founding Principal of TANTUM Real Estate. We’re proud to shine a spotlight on Debra and so many other trailblazers in the field. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Nov 14

Love1

Meet Diana Riser, Pace President

By Pace Pace Expertise, Pace Updates, The Faces of Pace: Our People

Welcome Diana Riser

There have been a lot of exciting changes happening at Pace lately, including the integration of our New York and Florida offices; the transition of Green Integrated Marketing Services into Pace, FL Division; the launching of our new Miami office; and the appointment of Diana Riser as President, heading up our FL Division! We’re excited to have Diana on board – and we’d like to take a moment to properly welcome her and introduce her to our Pace family, friends and followers.

Sep 29

Love0

Stacey Cohen of Co-Communications: A Common Ground Conversation

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Stacey Cohen

Stacey Cohen, CEO & President, Co-Communications

Stacey Cohen is CEO and President of Co-Communications, an award-winning, full-service marketing and public relations firm. She founded her firm in 1997 and serves clients across diverse industries, with a special interest in real estate. Stacey has been featured in a variety of national and local publications, including Entrepreneur Magazine, Crain’s, Sales & Marketing and more. She chairs the Marketing Communications Council of the Business Council of Westchester. And she’s a Huffington Post blogger on Personal Branding. On top of all that, Stacey is also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos! This campaign spotlights women who have made significant strides in commercial and residential real estate and related fields. Read More

Sep 22

Love0

Using Press Releases for Your Community: Start Spreading the News

By Randy Kershner Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Sep 11

Love0

Lois Weiss, Commercial Real Estate Columnist: A Common Ground Conversation

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Lois Weiss

Lois Weiss is a respected, highly lauded commercial real estate reporter for the New York Post and columnist for Bisnow Media. She has covered New York City real estate for more than two decades and is a past president of the National Association of Real Estate Editors. She’s also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos, spotlighting women who have made significant strides in commercial and residential real estate and related fields. We spent some time with Lois discussing her career and her perspective as a woman writing about the real estate field.

Lois Weiss

Aug 21

Love0