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Best Social Media Networks for Commercial & Residential Real Estate

By Branding & Marketing, CRE Marketing, Pace Services, Residential Real Estate Marketing

Pace Blog_Social Media OptionsWe’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More

Samantha Sax of Elad Group: A Common Ground Conversation

By Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Samantha Sax

Samantha Sax of Elad Group_Pace Advertising Blog_Common Ground Gender Equality Campaign 2017

Samantha Sax, Executive Vice President of Marketing & Design at Elad Group

We’re pleased to present the latest in our Common Ground campaign for Gender Equality. Here, we salute Samantha Sax, Executive Vice President, Marketing and Design at Elad Group, one of the nation’s leading real estate companies. Samantha has an impressive resume, having advanced in some of the industry’s top firms. A true trailblazer, her example and accomplishments are paving the way for other women in the field. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More

Metro Builders’ 2017 Awards of Excellence

By Awards & Honors, Pace Creative Spotlight: Our Work, Pace Updates

Pace blog_Metro Builders Awards of Excellence logoWe’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More

Pace Honored for Best Real Estate PR Campaign

By Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More

Giovanna Pergola: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Giovanna Pergola

Our Common Ground campaign for Gender Equality continues! Here, we salute another pioneering woman in real estate: Giovanna Pergola! We’re proud to shine a spotlight on so many trailblazers in the field. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

GIOVANNA PERGOLA, Strategic Account Director – Metrostudy, a Hanley Wood Company

Giovanna has over 15 years of experience in real estate, with a specialization in new construction. As Strategic Account Director for Metrostudy, a Hanley Wood Company, she works closely with major national accounts, developing and maintaining client relationships with C‐Level executives, and working with them to provide solutions that meet their needs and improve their business processes. Over the years, she has honed her skills and expertise in the real estate sector across a wide range of critical areas including: business development, strategic planning, operations management, team building, marketing strategies, budgets, sales, product and pricing analysis, project management, contract negotiation, training and more. Read More

A Conversation with Roxanne Donovan, President of Great Ink

By Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

HERE’S TO ANOTHER TRAILBLAZER…

We continue our Common Ground campaign for Gender Equality, as we salute the women of real estate! There are so many pioneers in the field; women who have blazed the way for others to follow. We’re proud to shine a spotlight on them. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

ROXANNE DONOVAN, President – Great Ink Communications

Pace Blog_Common Ground_Roxanne Donovan

Roxanne Donovan, President – Great Ink

Ms. Donovan is President of Great Ink, one of the country’s leading real estate-focused public relations firms, a business she founded in 1992. Her firm represents the full spectrum of the industry—commercial, residential, finance, legal, construction, design, advisory, information services, and trade organizations in New York and nationally. Read More

Vineyards at Blue Point: Pace Creative Spotlight

By New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates, Residential Real Estate Marketing

Pace Blog_The Vineyards at Blue Point Logo_March 2017

We’ve been pleased to work with our friends at Ornstein Leyton Company (OLC) on the branding and marketing of their newest project, Vineyards at Blue Point. And we’re excited to share some of our work here. As one of the only new 55+ lifestyle communities on Long Island, the Vineyards presented an outstanding opportunity for OLC… and for us, as well. Read More

A Conversation with Onay Payne, Equity Partner at Clarion Partners

By Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

Here’s to the Trailblazers!

Our Common Ground campaign for Gender Equality salutes the women of real estate. There are so many pioneers in the field, blazing the way for others to follow. We’re proud to spotlight just a few of them. So here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.

ONAY PAYNE, Portfolio Manager 

Clarion Partners

Pace Blog_Onay Payne Common Ground Headshot

Ms. Payne is an equity partner at Clarion Partners and a portfolio manager for private equity real estate investments in the U.S. and Mexico. In June 2013, Ms. Payne was honored by the Robert Toigo Foundation as one if its “40 Under 40.” In addition, she was recognized as one of Real Estate Forum Magazine’s “Women of Influence 2010.” Ms. Payne has co-authored research articles published in industry periodicals, including The Industrial Real Estate Letter and Inmobiliare Magazine. Read More

Adrienne Albert: A Common Ground Conversation with the CEO of The Marketing Directors

By Common Ground: Gender Equality, New Home Marketing, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

Pace Blog_Common Ground_MentorAnything but Common!

As part of our Common Ground campaign for Gender Equality, Pace proudly salutes the women of real estate! Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.

Pace Blog_Common Ground_Adrienne AlbertADRIENNE ALBERT, CEO – The Marketing Directors

Adrienne Albert is nationally recognized as one of the foremost marketing and sales experts in residential real estate. With her firm, The Marketing Directors, Ms. Albert has been personally responsible for the marketing and sales of over $30 billion in residential sales. Read More