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Stacey Cohen of Co-Communications: A Common Ground Conversation

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Stacey Cohen

Stacey Cohen_Pace Blog_Common Ground

Stacey Cohen, CEO & President, Co-Communications

Stacey Cohen is CEO and President of Co-Communications, an award-winning, full-service marketing and public relations firm. She founded her firm in 1997 and serves clients across diverse industries, with a special interest in real estate. Stacey has been featured in a variety of national and local publications, including Entrepreneur Magazine, Crain’s, Sales & Marketing and more. She chairs the Marketing Communications Council of the Business Council of Westchester. And she’s a Huffington Post blogger on Personal Branding. On top of all that, Stacey is also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos! This campaign spotlights women who have made significant strides in commercial and residential real estate and related fields. Read More

Lois Weiss, Commercial Real Estate Columnist: A Common Ground Conversation

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Lois Weiss

Lois Weiss is a respected, highly lauded commercial real estate reporter for the New York Post and columnist for Bisnow Media. She has covered New York City real estate for more than two decades and is a past president of the National Association of Real Estate Editors. She’s also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos, spotlighting women who have made significant strides in commercial and residential real estate and related fields. We spent some time with Lois discussing her career and her perspective as a woman writing about the real estate field.

Lois Weiss headshot for Pace Advertising Common Ground blog post

Lois Weiss

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28 East 28th Street: Big Space Requires Big Ideas

By CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

Pace Blog_28 East 28th logo28 East 28th Street: Big Space Requires Big Ideas

Our client, George Comfort & Son, has a BIG challenge – and a very unique opportunity: how to market a HUGE block of space at 28 East 28th Street in NoMad.

This is the first time in 20 years that such a monumental block of space came available in the building. With a contiguous block of 377,583 rsf on 8 floors of 55,000 and 33,000 rsf, this is ideal headquarters space. Comfort entrusted Pace to deliver some logical, magical solutions to get the attention of brokers and make them realize the tremendous potential of this space. We love a good challenge – and here’s what we came up with…

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Lesley Lisser of Invesco Real Estate: A Common Ground Conversation

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Lesley Lisser

Lesley Lisser is Director, Asset Management at Invesco Real Estate. She was kind enough to spend some time with us discussing her career and her perspectives on women in real estate, as part of our Common Ground campaign for Gender Equality. We’re pleased to be able to shine a spotlight this year on so many trailblazers like Lesley. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Lesley Lisser headshot_Pace Blog_Common Ground

Lesley Lisser

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Best Social Media Networks for Commercial & Residential Real Estate

By Branding & Marketing, CRE Marketing, Pace Services, Residential Real Estate Marketing

Pace Blog_Social Media OptionsWe’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More

Samantha Sax of Elad Group: A Common Ground Conversation

By Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Samantha Sax

Samantha Sax of Elad Group_Pace Advertising Blog_Common Ground Gender Equality Campaign 2017

Samantha Sax, Executive Vice President of Marketing & Design at Elad Group

We’re pleased to present the latest in our Common Ground campaign for Gender Equality. Here, we salute Samantha Sax, Executive Vice President, Marketing and Design at Elad Group, one of the nation’s leading real estate companies. Samantha has an impressive resume, having advanced in some of the industry’s top firms. A true trailblazer, her example and accomplishments are paving the way for other women in the field. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More

Pace blog_Common Ground_Robyn Reiss

A Conversation with Commercial Observer’s Robyn Reiss

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

Here’s the latest feature in our Common Ground campaign for Gender Equality. All this year, we’re saluting women who are blazing trails in commercial real estate and related fields, paving the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! We had a great conversation with Robyn Reiss, Executive Director of Commercial Observer, the authority on commercial real estate leasing, financing, deals and culture.

Pace blog_Common Ground_Robin Reiss

Robyn Reiss

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Metro Builders’ 2017 Awards of Excellence

By Awards & Honors, Pace Creative Spotlight: Our Work, Pace Updates

Pace blog_Metro Builders Awards of Excellence logoWe’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More

Ellen Israel of JRT Realty: A Common Ground Conversation

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Ellen Israel

Pace Blog_Ellen Israel-Common Ground

Ellen Israel

We’re pleased to present the latest in our Common Ground campaign for Gender Equality, with a salute to Ellen Israel, Executive Managing Director at JRT Realty – and a true pioneer in commercial real estate! We’re proud to shine a spotlight this year on so many trailblazers like Ellen; women who have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More