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New York City Commercial Real Estate Archives - Pace website

Pace Common Ground: A Conversation with Kenne Shepherd

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Pace Common Ground Kenne Shepherd

Kenne Shepherd

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Kenne Shepherd is a leading architect and interior designer known for creating elegant, sophisticated environments for international and US-based commercial and private clients. Founder and Director of Kenne Shepherd Interior Design Architecture PLLC, Kenne has established a full-service firm that responds to the unique character and needs of her clients, designing spaces that express their essence through a seamless integration of architecture and interior design.

Like all of our Pace Common Ground trailblazers, Kenne has paved a successful path for so many other women to follow. We encourage you to take a few moments to view her videos and to hear her inspiring comments and encouraging words!

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36 East 57th Street: A House of Business Like No Other

By Branding & Marketing, CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57th Street and 40 East 57th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.

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Pace Common Ground: A Conversation with Daria Salusbury

By Common Ground: Gender Equality, CRE Marketing, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Pace Common Ground campaign for Gender Equality. Daria Salusbury is the founder, President & CEO of Salusbury & Co., a premiere real estate development, branding, and marketing firm. Like all of our Pace Common Ground trailblazers, Daria has paved a successful path for so many other women to follow. We encourage you to take a few moments to view Daria’s videos, to hear her inspiring story and encouraging words!

 

Daria Salusbury photo for Pace Common Ground campaign

Daria Salusbury

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Pace Goes for the Gold for CREW New York Milestone Gala

By Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates

A Milestone Event. A Major Campaign.

CREW NY logo for Pace blogOn October 4th, CREW New York, the leading organization for professional women in commercial real estate in New York City, celebrated its milestone 40th anniversary with a spectacular gala at the Edison Ballroom in Midtown Manhattan. To brand, market and promote the event across all channels, the organization chose us as its partner.

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Office Amenities in 2018: What’s New & Hot

By CRE Marketing
“The space is great, but is there a coffee bar and wine lounge?”

office amenities - sign touting office space for leaseLook through a commercial real estate (CRE) industry publication or website these days, like Bisnow, The Commercial Observer, South Florida Business Journal, Real Estate Weekly, or The Real Deal, and you’ll see ad after ad touting available office space. We know, because we create a lot of those ads! That’s nothing new. But lately, one of the things you’ll notice about these ads is how many of them are promoting the variety and uniqueness of a building’s office amenities.

We work with many developers, commercial and residential. So we understand the importance of marketing amenities. But the practice of developing and marketing unique office amenities to potential commercial tenants has really been a recent trend – and it’s taking off like a rocket.

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Colleen Wenke: Blazing a Trail for Women in Real Estate

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re proud to continue our Pace Common Ground campaign for Gender Equality! This time, we salute another pioneering woman in real estate: Colleen Wenke. Colleen is Senior Vice President, Head of Development and Construction at Taconic Investment Partners. Since beginning her career at Taconic in 2001, she has been responsible for or directly involved in developing or repositioning over 2 million square feet of commercial space. And like all of our Common Ground women, Colleen has paved a successful path for so many others to follow.

Colleen Wenke_Pace Common Ground Headshot

Colleen Wenke

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Naming & Rebranding for CRE

By Branding & Marketing, CRE Marketing

Naming_Pace Blog_brand-nameOne of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:

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A Common Ground Conversation with Janeen Saltman

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Common Ground campaign for Gender Equality. Janeen Saltman is the founder & president of JKS Events, an international full-service event company. Like all of our Common Ground trailblazers, Janeen has paved a successful path for so many other women to follow. We encourage you to take a few moments to watch Janeen’s videos, to hear her inspiring story and encouraging words!

Janeen Saltman Headshot_Pace Common Ground Blog

Janeen Saltman

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A Common Ground Conversation with Linda Alexander

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Linda Alexander.

Linda Alexander Headshot_Pace Common Ground Blog

Linda Alexander

Linda Alexander is Founder and President of Alexander Marketing. Alexander Marketing is a full-service public relations firm specializing in real estate and related markets. This includes residential, commercial, retail, hospitality, construction, new development, architecture, and interior design.

Like all of our Common Ground women, Linda has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.

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A Common Ground Conversation with Sarah Berman

By Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate
Sarah Berman featured as part of Common Ground campaign on Pace Advertising blog

Sarah Berman

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Sarah Berman.

Sarah is Founder and President of The Berman Group, Inc. The Berman Group is a full-service corporate communications firm serving commercial and residential real estate clients, as well as other sectors.

Like all of our Common Ground women, Sarah has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch some of her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.

 

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