432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57th Street and 40 East 57th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.
We’re proud to share that our own Cara Faske, CEO of Pace, was selected as one of Real Estate Weekly’s “Leading Ladies 2018.” Cara was featured in print and online with several other women who have made their mark in the real estate industry.
We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Linda Alexander.
Linda Alexander is Founder and President of Alexander Marketing. Alexander Marketing is a full-service public relations firm specializing in real estate and related markets. This includes residential, commercial, retail, hospitality, construction, new development, architecture, and interior design.
Like all of our Common Ground women, Linda has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.
We were pleased to attend and be part of The Mann Charitable Foundation‘s 2nd Annual Leading Ladies event on May 7th in Manhattan, held to honor some impressive women in the apparel, real estate, hedge fund, and banking industries. Our own Pace CEO, Cara Faske served as co-chair for this special evening, which was hosted by our good friend Jeff Mann, Director of the Mann Foundation. Read More
Our Common Ground campaign for Gender Equality continues! We’re proud to salute another pioneering woman in real estate: Alicia Popper. Alicia is Executive Vice President at PBC USA Real Estate, a real estate investment vehicle with over $2B in assets. Like all of our Common Ground women, Alicia has paved a successful path for so many others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!
“The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.”
Reinhard is ranked as one of the top 100 influential people in advertising history. He served as Chief Executive Officer and Chairman of DDB Worldwide Communications Group, and has been Chairman Emeritus of DDB Worldwide since April 2006. Fair to say, he knows a lot about what’s important in advertising – and what matters to clients. We couldn’t agree more with his assessment; especially when it comes to ROI. Let’s take a look at each ingredient in his equation. Read More
A Common Ground Conversation with Stacey Cohen
Stacey Cohen is CEO and President of Co-Communications, an award-winning, full-service marketing and public relations firm. She founded her firm in 1997 and serves clients across diverse industries, with a special interest in real estate. Stacey has been featured in a variety of national and local publications, including Entrepreneur Magazine, Crain’s, Sales & Marketing and more. She chairs the Marketing Communications Council of the Business Council of Westchester. And she’s a Huffington Post blogger on Personal Branding. On top of all that, Stacey is also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos! This campaign spotlights women who have made significant strides in commercial and residential real estate and related fields. Read More
Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More
We’re proud to share that Pace was honored this month by the Metropolitan Builders & Contractors Association of NJ (Metro), at the Metro Builders’ 2017 Awards of Excellence. Metro is a professional trade organization affiliated with the New Jersey Builders Association (NJBA) and the National Association of Home Builders (NAHB). The organization promotes and protects all segments of the residential building industry in the Garden State (Essex, Morris, Union, Somerset, Warren and Hunterdon counties). Every year, Metro honors the work and achievements of its members and associate members. Kudos to all of this year’s winners – and thanks to the association for honoring Pace with five awards this year: Read More
HERE’S TO ANOTHER TRAILBLAZER…
We continue our Common Ground campaign for Gender Equality, as we salute the women of real estate! There are so many pioneers in the field; women who have blazed the way for others to follow. We’re proud to shine a spotlight on them. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!
ROXANNE DONOVAN, President – Great Ink Communications
Ms. Donovan is President of Great Ink, one of the country’s leading real estate-focused public relations firms, a business she founded in 1992. Her firm represents the full spectrum of the industry—commercial, residential, finance, legal, construction, design, advisory, information services, and trade organizations in New York and nationally. Read More