Nov 26

36 East 57th Street: A House of Business Like No Other

By Pace Branding & Marketing, CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57^th Street and 40 East 57^th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.

Oct 17

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Pace Goes for the Gold for CREW New York Milestone Gala

By Pace Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates

A Milestone Event. A Major Campaign.

On October 4th, CREW New York, the leading organization for professional women in commercial real estate in New York City, celebrated its milestone 40^th anniversary with a spectacular gala at the Edison Ballroom in Midtown Manhattan. To brand, market and promote the event across all channels, the organization chose us as its partner.

Jul 23

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Office Amenities in 2018: What’s New & Hot

By Pace CRE Marketing

“The space is great, but is there a coffee bar and wine lounge?”

Look through a commercial real estate (CRE) industry publication or website these days, like Bisnow, The Commercial Observer, South Florida Business Journal, Real Estate Weekly, or The Real Deal, and you’ll see ad after ad touting available office space. We know, because we create a lot of those ads! That’s nothing new. But lately, one of the things you’ll notice about these ads is how many of them are promoting the variety and uniqueness of a building’s office amenities.

We work with many developers, commercial and residential. So we understand the importance of marketing amenities. But the practice of developing and marketing unique office amenities to potential commercial tenants has really been a recent trend – and it’s taking off like a rocket.

Jun 18

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Naming & Rebranding for CRE

By Pace Branding & Marketing, CRE Marketing

One of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:

Jun 06

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A Common Ground Conversation with Janeen Saltman

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We’re proud to salute another pioneering woman in real estate, as part of our ongoing Common Ground campaign for Gender Equality. Janeen Saltman is the founder & president of JKS Events, an international full-service event company. Like all of our Common Ground trailblazers, Janeen has paved a successful path for so many other women to follow. We encourage you to take a few moments to watch Janeen’s videos, to hear her inspiring story and encouraging words!

Janeen Saltman

Apr 02

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A Common Ground Conversation with Sarah Berman

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

Sarah Berman

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Sarah Berman.

Sarah is Founder and President of The Berman Group, Inc. The Berman Group is a full-service corporate communications firm serving commercial and residential real estate clients, as well as other sectors.

Like all of our Common Ground women, Sarah has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch some of her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.

Feb 21

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Alicia Popper: Blazing a Trail for Women in Real Estate

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

Our Common Ground campaign for Gender Equality continues! We’re proud to salute another pioneering woman in real estate: Alicia Popper. Alicia is Executive Vice President at PBC USA Real Estate, a real estate investment vehicle with over $2B in assets. Like all of our Common Ground women, Alicia has paved a successful path for so many others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Alicia Popper

Nov 07

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A Conversation with Jennifer McLean of Kushner Companies

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Jennifer McLean

Jennifer McLean

We’re pleased to present the latest feature in our Common Ground campaign for Gender Equality, as we turn the spotlight on Jennifer McLean. Jennifer is Chief Financial Officer for Kushner Companies – and a true pioneer in the real estate world. We’re proud to highlight many trailblazers like Jennifer this year; women who are anything but common – having paved the way for so many others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Sep 11

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Lois Weiss, Commercial Real Estate Columnist: A Common Ground Conversation

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Lois Weiss

Lois Weiss is a respected, highly lauded commercial real estate reporter for the New York Post and columnist for Bisnow Media. She has covered New York City real estate for more than two decades and is a past president of the National Association of Real Estate Editors. She’s also the next woman to be featured in our series of Common Ground TRAILBLAZERS videos, spotlighting women who have made significant strides in commercial and residential real estate and related fields. We spent some time with Lois discussing her career and her perspective as a woman writing about the real estate field.

Lois Weiss

Aug 21

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