Pace Archives - Page 2 of 6

May 24

321 at Water’s Edge: Dripping Our Way to Success in Fort Lauderdale

By Pace Branding & Marketing, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Residential Real Estate Marketing

Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach

How do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it… Read More

May 16

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A Common Ground Conversation with Linda Alexander

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Linda Alexander.

Linda Alexander

Linda Alexander is Founder and President of Alexander Marketing. Alexander Marketing is a full-service public relations firm specializing in real estate and related markets. This includes residential, commercial, retail, hospitality, construction, new development, architecture, and interior design.

Like all of our Common Ground women, Linda has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.

May 08

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Honoring Leading Ladies with the Mann Charitable Foundation

By Pace Awards & Honors, Common Ground: Gender Equality, Pace Updates, Trailblazers: Pioneering Women in Real Estate

We were pleased to attend and be part of The Mann Charitable Foundation‘s 2nd Annual Leading Ladies event on May 7th in Manhattan, held to honor some impressive women in the apparel, real estate, hedge fund, and banking industries. Our own Pace CEO, Cara Faske served as co-chair for this special evening, which was hosted by our good friend Jeff Mann, Director of the Mann Foundation. Read More

Apr 30

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Douglas Elliman’s Jacky Teplitzky: Blazing a Trail for Women in Real Estate

By Pace Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

Our Common Ground campaign for Gender Equality continues, as we proudly salute another pioneering woman in real estate: Jacky Teplitzky. Jacky is head of the Jacky Teplitzky team at Douglas Elliman Real Estate. As a real estate broker, Jacky has sold more than a billion dollars in Manhattan & Miami real estate. Like all of our Common Ground women, Jacky has paved a successful path for so many others to follow.

Jacky Teplitzky

Apr 18

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Pace Shines in Awards Season

By Pace Awards & Honors, Media Spotlight: Pace in the News, Pace Creative Spotlight: Our Work, Pace Updates

This spring, we have a lot to celebrate! We’re proud to announce that last week in Atlantic City, Pace was recognized with four awards at this year’s SAM (Sales & Marketing) Awards celebration! The honors, given by the New Jersey Builders Association, were presented at a ceremony on April 12th at The Golden Nugget Hotel. The SAM Awards are the highest honors within the state of NJ to recognize creative achievement in new home sales and marketing. And this recognition comes on the heels of some other distinguished honors earlier in the year. We were pleased to be honored this year at the SAM Awards in a variety of categories for work we created and produced for Extell Development (www.extell.com) and their project, The Lofts Pier Village, as well as some of our own agency work. Read on!

Pace-Lofts Pier Village SAM Awards_April 2018

Apr 09

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South Beach at Long Branch: A Miami Vision for the Jersey Shore

By Pace New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Residential Real Estate Marketing

FEM Real Estate has been a leader in developing, owning, and managing commercial real estate across the United States for over forty years. For their first residential project, they are developing South Beach at Long Branch, a very high-end, luxury condo building on the Jersey Shore. South Beach is the highest-priced ultra-luxury, oceanfront residential project in the region – and it’s truly the best of the best.

But FEM had a problem: sales were flat. They recognized that something wasn’t connecting with their brand and their target audience. So they engaged Pace, for help branding and marketing the project. Together, we created a whole new look and brand for South Beach at Long Branch. Here’s what we did.

Apr 02

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A Common Ground Conversation with Sarah Berman

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

Sarah Berman

We are pleased to present the latest feature in our Common Ground campaign for Gender Equality, spotlighting Sarah Berman.

Sarah is Founder and President of The Berman Group, Inc. The Berman Group is a full-service corporate communications firm serving commercial and residential real estate clients, as well as other sectors.

Like all of our Common Ground women, Sarah has blazed a successful trail for so many others to follow. What a delight to talk with her for our Common Ground campaign! We encourage you to take a few moments to watch some of her video responses and comments. It’s inspiring to hear about her career, her role models, and her advice and encouragement for other women.

Mar 16

Love1

A Common Ground Conversation with Jill Lotenberg

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

Jill Lotenberg

We’re pleased to present the latest interview in our Common Ground campaign for Gender Equality, featuring Jill Lotenberg.

Jill is an innovative, award-winning commercial photographer, renowned for her work in commercial real estate and many other fields. She has hung out of helicopters to capture aerial views of NY properties and steadied her camera to capture many iconic buildings and varied subjects. And like all of our Common Ground trailblazers, she is a true pioneer in so many ways.

It’s our honor to focus our lens on women like Jill, who are anything but common! They have paved the way for so many other women to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Mar 07

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How We Helped The Bristol Score Big with Super Bowl Spots

By Pace New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates, Residential Real Estate Marketing

Historic Condo Teams Up & Wins Big with Pace

The Bristol Palm Beach was designed to be the most luxurious waterfront condominium tower to ever overlook exclusive Palm Beach Island. Kudos to developer Flagler Investors LLC. Through their expertise and extraordinary vision, they assembled the perfect team of architects and designers to bring Palm Beach something it has never seen before. When Flagler engaged Pace to help brand and market this visionary project, only a few sales were completed. Our objective was to launch the project going into the Palm Beach season. Then, to carry that momentum through a range of advertising and marketing initiatives that would help lead The Bristol from groundbreaking to sellout. Three seasons – and three Super Bowl spots – later, this historic property has been topped off and is 90% sold out. It has also set its share of records along the way.

Here’s what we did to help Flagler crank up the sales…

Feb 21

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Alicia Popper: Blazing a Trail for Women in Real Estate

By Pace Common Ground: Gender Equality, Trailblazers: Pioneering Women in Real Estate

Our Common Ground campaign for Gender Equality continues! We’re proud to salute another pioneering woman in real estate: Alicia Popper. Alicia is Executive Vice President at PBC USA Real Estate, a real estate investment vehicle with over $2B in assets. Like all of our Common Ground women, Alicia has paved a successful path for so many others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

Alicia Popper

Pace

321 at Water’s Edge: Dripping Our Way to Success in Fort Lauderdale

Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach

A Common Ground Conversation with Linda Alexander

Honoring Leading Ladies with the Mann Charitable Foundation

Douglas Elliman’s Jacky Teplitzky: Blazing a Trail for Women in Real Estate

Pace Shines in Awards Season

South Beach at Long Branch: A Miami Vision for the Jersey Shore

A Common Ground Conversation with Sarah Berman

A Common Ground Conversation with Jill Lotenberg

How We Helped The Bristol Score Big with Super Bowl Spots

Historic Condo Teams Up & Wins Big with Pace

Alicia Popper: Blazing a Trail for Women in Real Estate

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