One of our favorite things to do as a creative agency is naming. It’s a critical part of the branding process, whether you’re a consumer packaged good… or a high-rise commercial office building. We often drill home the importance of creating the right name for our commercial and residential real estate clients. That’s why we were so interested to read this great piece from BISNOW, titled: What’s In A Name? How And Why Landlords Rebrand Their Buildings. We encourage you to read the full article (see link below for your convenience). And here we’re sharing a few key takeaways:
Start Spreading the News: Let Press Releases Tell the Story of Your Community
Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More
2017 #REMAS Winner: “Best Real Estate PR Campaign”
We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More
We’re pleased to be working with BNE Real Estate Group on their new project, The Club at Pearl River – and proud to share some of our work for this exciting new project. Read More