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Residential Real Estate Marketing

South Beach at Long Branch: A Miami Vision for the Jersey Shore

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Residential Real Estate Marketing | No Comments

South Beach at Long Branch LogoFEM Real Estate has been a leader in developing, owning, and managing commercial real estate across the United States for over forty years. For their first residential project, they are developing South Beach at Long Branch, a very high-end, luxury condo building on the Jersey Shore. South Beach is the highest-priced ultra-luxury, oceanfront residential project in the region – and it’s truly the best of the best.

But FEM had a problem: sales were flat. They recognized that something wasn’t connecting with their brand and their target audience. So they engaged Pace, for help branding and marketing the project. Together, we created a whole new look and brand for South Beach at Long Branch. Here’s what we did.

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How We Helped The Bristol Score Big with Super Bowl Spots

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Historic Condo Teams Up & Wins Big with Pace

Logo for The Bristol Palm Beach condominium for Pace blogThe Bristol Palm Beach was designed to be the most luxurious waterfront condominium tower to ever overlook exclusive Palm Beach Island. Kudos to developer Flagler Investors LLC. Through their expertise and extraordinary vision, they assembled the perfect team of architects and designers to bring Palm Beach something it has never seen before. When Flagler engaged Pace to help brand and market this visionary project, only a few sales were completed. Our objective was to launch the project going into the Palm Beach season. Then, to carry that momentum through a range of advertising and marketing initiatives that would help lead The Bristol from groundbreaking to sellout. Three seasons – and three Super Bowl spots – later, this historic property has been topped off and is 90% sold out. It has also set its share of records along the way.

Here’s what we did to help Flagler crank up the sales…

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A Conversation with Abbie Newman

By | Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate
Abbie Newman, featured in Pace Common Ground Blog

Abbie Newman

We’re pleased to present the latest interview in our Common Ground campaign for Gender Equality, featuring Abbie Newman. Abbie is President of LIVunLtd, a global luxury amenity services company. She has spent over two decades working at renowned luxury hotels around the globe. And like all of our Common Ground trailblazers, Abbie is a true pioneer in so many ways.

It’s our honor to shine the spotlight on women like Abbie, who are anything but common! They have paved the way for so many other women to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More

A Common Ground Conversation with Carole Bloom

By | Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate
Headshot of Carole Bloom for Pace Common Ground Blog

Carole Bloom

We’re proud to honor Carole Bloom as part of our Common Ground campaign for Gender Equality. Carole is founder and president of The Bloomstone Group, a New York-based boutique real estate advisory, sales and marketing firm. Like all of the women featured in our Common Ground campaign, Carole is an inspiration. Through her work and her career, she has paved the way for other women to follow.

Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered! Read More

Creative Spotlight: The Lofts Pier Village

By | Awards & Honors, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

The Lofts Pier Village: Not Your Father’s Jersey Shore!

The Lofts Pier Village Logo created by Pace

Logo by Pace

When nationally acclaimed real estate developer Extell Development Company decided to develop its first New Jersey project, they teamed up with renowned Kushner Companies to create The Lofts Pier Village. This new community of high-end condominium residences is located right on the beach in Long Branch, NJ. Their goal was lofty: to change the architectural vocabulary of the Jersey Shore. How? By bringing a chic, modern, urban Manhattan aesthetic to a popular Jersey Shore destination.

To help accomplish this, they called on Pace. We were engaged to create a highly stylized, fully integrated branding campaign for the project. We began by developing a sleek, contemporary logo and elegant artist renderings. From there, we created a website and a high-end brochure. We also developed emails, ads, and everything in between, including a stunning sales center. This modern, chic, appealing campaign has set the tone for the project – and raised the bar for Jersey Shore projects to follow. Read More

Using Press Releases for Your Community: Start Spreading the News

By | Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Pace Blog_Screenshot of NJBA Dimensions Newsletter Article_Fall 2017Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Best Social Media Networks for Commercial & Residential Real Estate

By | Branding & Marketing, CRE Marketing, Pace Services, Residential Real Estate Marketing

Pace Blog_Social Media OptionsWe’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More

Pace Honored for Best Real Estate PR Campaign

By | Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More

Giovanna Pergola: Blazing a Trail for Women in Real Estate

By | Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Giovanna Pergola

Our Common Ground campaign for Gender Equality continues! Here, we salute another pioneering woman in real estate: Giovanna Pergola! We’re proud to shine a spotlight on so many trailblazers in the field. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

GIOVANNA PERGOLA, Regional Sales Director, Northeast – Meyers Research

Giovanna has over 12 years of experience in real estate, with a specialization in new construction. As Northeast Regional Sales Director for Meyers Research, she works closely with builders to analyze product and price to maximize sales absorption. Over the years, she has honed her skills and expertise in the real estate sector across a wide range of critical areas including: business development, strategic planning, operations management, team building, marketing strategies, budgets, sales, product and pricing analysis, project management, contract negotiation, training and more. Read More

Vineyards at Blue Point: Pace Creative Spotlight

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog_The Vineyards at Blue Point Logo_March 2017

We’ve been pleased to work with our friends at Ornstein Leyton Company (OLC) on the branding and marketing of their newest project, Vineyards at Blue Point. And we’re excited to share some of our work here. As one of the only new 55+ lifestyle communities on Long Island, the Vineyards presented an outstanding opportunity for OLC… and for us, as well. Read More