Category

Residential Real Estate Marketing

Using Press Releases for Your Community: Start Spreading the News

By | Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Pace Blog_Screenshot of NJBA Dimensions Newsletter Article_Fall 2017Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Best Social Media Networks for Commercial & Residential Real Estate

By | Branding & Marketing, CRE Marketing, Pace Services, Residential Real Estate Marketing

Pace Blog_Social Media OptionsWe’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More

Pace Honored for Best Real Estate PR Campaign

By | Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More

Giovanna Pergola: Blazing a Trail for Women in Real Estate

By | Common Ground: Gender Equality, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

A Common Ground Conversation with Giovanna Pergola

Our Common Ground campaign for Gender Equality continues! Here, we salute another pioneering woman in real estate: Giovanna Pergola! We’re proud to shine a spotlight on so many trailblazers in the field. These women have paved the way for others to follow. Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered!

GIOVANNA PERGOLA, Regional Sales Director, Northeast – Meyers ResearchGiovanna_Pergola_linkedin

Giovanna has over 12 years of experience in real estate, with a specialization in new construction. As Northeast Regional Sales Director for Meyers Research, she works closely with builders to analyze product and price to maximize sales absorption. Over the years, she has honed her skills and expertise in the real estate sector across a wide range of critical areas including: business development, strategic planning, operations management, team building, marketing strategies, budgets, sales, product and pricing analysis, project management, contract negotiation, training and more. Read More

Vineyards at Blue Point: Pace Creative Spotlight

By | New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates: News, Info & Fun Stuff About Us, Residential Real Estate Marketing

Pace Blog_The Vineyards at Blue Point Logo_March 2017

We’ve been pleased to work with our friends at Ornstein Leyton Company (OLC) on the branding and marketing of their newest project, Vineyards at Blue Point. And we’re excited to share some of our work here. As one of the only new 55+ lifestyle communities on Long Island, the Vineyards presented an outstanding opportunity for OLC… and for us, as well. Read More

Adrienne Albert: A Common Ground Conversation with the CEO of The Marketing Directors

By | Common Ground: Gender Equality, New Home Marketing, Residential Real Estate Marketing, Trailblazers: Pioneering Women in Real Estate

Pace Blog_Common Ground_MentorAnything but Common!

As part of our Common Ground campaign for Gender Equality, Pace proudly salutes the women of real estate! Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.

Pace Blog_Common Ground_Adrienne AlbertADRIENNE ALBERT, CEO – The Marketing Directors

Adrienne Albert is nationally recognized as one of the foremost marketing and sales experts in residential real estate. With her firm, The Marketing Directors, Ms. Albert has been personally responsible for the marketing and sales of over $30 billion in residential sales. Read More