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Pace Services

Nov 26
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36 East 57th Street: A House of Business Like No Other

By Branding & Marketing, CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

432 Park Avenue is one of NYC’s most recognizable buildings–and one of the tallest residential buildings in the western hemisphere. At the base of this iconic tower is 36 East 57th Street and 40 East 57th Street. This elegant new boutique building offers sophisticated office floors and retail space respectively. The prestigious midtown location, directly across from The Four Seasons Hotel, is ideal for high-end office and retail tenants. Pace was hired to create the brand and to market this spectacular new space.

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May 24
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321 at Water’s Edge: Dripping Our Way to Success in Fort Lauderdale

By Branding & Marketing, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Residential Real Estate Marketing

Digital Drip Campaign Delivers Hot Leads for Boutique Condominium on Fort Lauderdale Beach

321 at Waters Edge logo_Pace blogHow do you generate well-qualified leads for a boutique building of only 23 condominium residences priced from $2 million? That was our challenge, as the Agency of Record for SobelCo’s first luxury condominium, 321 at Water’s Edge. We strategized and quickly recognized that a finely tuned digital drip campaign would do the job. (A drip campaign delivers automated sets of emails and digital ads based on specific timelines or user actions.) Read on to learn how we did it… Read More

Sep 22
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Using Press Releases for Your Community: Start Spreading the News

By Branding & Marketing, New Home Marketing, Pace Expertise, Pace Services, Residential Real Estate Marketing

Pace Blog_Screenshot of NJBA Dimensions Newsletter Article_Fall 2017Start Spreading the News: Let Press Releases Tell the Story of Your Community

Over the years at Pace, we’ve used just about every imaginable tool in the never-ending quest to get results and drive traffic for our many builder clients. One of the most consistently successful tactics has been to develop a robust press release campaign for a new-home community. When the New Jersey Builders Association (NJBA) invited us to submit an article for its Fall 2017 Dimensions newsletter, we drafted our resident PR King, Randy Kershner, to share some thoughts on this subject. Read More

Aug 21
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28 East 28th Street: Big Space Requires Big Ideas

By CRE Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services

Pace Blog_28 East 28th logo28 East 28th Street: Big Space Requires Big Ideas

Our client, George Comfort & Son, has a BIG challenge – and a very unique opportunity: how to market a HUGE block of space at 28 East 28th Street in NoMad.

This is the first time in 20 years that such a monumental block of space came available in the building. With a contiguous block of 377,583 rsf on 8 floors of 55,000 and 33,000 rsf, this is ideal headquarters space. Comfort entrusted Pace to deliver some logical, magical solutions to get the attention of brokers and make them realize the tremendous potential of this space. We love a good challenge – and here’s what we came up with…

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Aug 01
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Best Social Media Networks for Commercial & Residential Real Estate

By Branding & Marketing, CRE Marketing, Pace Services, Residential Real Estate Marketing

Pace Blog_Social Media OptionsWe’re often asked by clients, both in the commercial and residential real estate realms, what we think are the best social media networks for them to use for their businesses. It’s a good question – and a legitimate concern today, with so many social outlets available… and so many others that have come and gone! We’re sort of past the point where clients are asking us if they should even be on social media. These days, it’s pretty well understood and accepted that they need to be there. The big question is WHERE should they be? Read More

May 26
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Pace Honored for Best Real Estate PR Campaign

By Awards & Honors, Branding & Marketing, Media Spotlight: Pace in the News, New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates, Residential Real Estate Marketing

Pace Blog REMAS Award Winner Best PR 20172017 #REMAS Winner: “Best Real Estate PR Campaign”

We were thrilled to win first place in this year’s Real Estate Marketing Awards (#REMAS) in the category for “Best Real Estate PR Campaign”! #REMAS is a creative competition to recognize and award the best Content Marketing projects, agencies and marketers in the Real Estate industry, presented by The Content Funnel. The winning PR campaign is one in which we strategically crafted content into engaging homeowner testimonial stories, to successfully drive traffic to a new home community. We’re grateful for the honor and also thankful to The Content Funnel for featuring Pace on their blog to discuss this winning campaign. Read more about our campaign in this interview, which we’re happy to share here on our blog as well. Read More

Mar 27
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Vineyards at Blue Point: Pace Creative Spotlight

By New Home Marketing, Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates, Residential Real Estate Marketing

Pace Blog_The Vineyards at Blue Point Logo_March 2017

We’ve been pleased to work with our friends at Ornstein Leyton Company (OLC) on the branding and marketing of their newest project, Vineyards at Blue Point. And we’re excited to share some of our work here. As one of the only new 55+ lifestyle communities on Long Island, the Vineyards presented an outstanding opportunity for OLC… and for us, as well. Read More

Jan 03
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Here’s How We Launched Brooklyn’s Hottest New Rental

By Pace Creative Spotlight: Our Work, Pace Expertise, Pace Services, Pace Updates

Following our work on the successful, speedy lease up of The Giovanni, Red Apple Group engaged Pace to handle the branding and marketing of its newest luxury rental building, The Margo. This chic new luxury rental building happens to be right next door to The Giovanni in Fort Greene, Brooklyn. We’re excited to share that in only one month, over 40 units were leased at The Margo. Here’s how we put our marketing and branding expertise to work successfully on this exciting project!

Pace blog_Margo_entry

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